How to Use Yard Signs for Your Business
Yard signs are a ubiquitous feature in just about every town in America. And for good reason, since quality yard signs are a cheap source of advertising and brand awareness. When most people think of yard signs, their mind likely goes to political signs, yard sales, or open houses, but there are many more uses!
Other great uses for lawn signs include:
- Advertising school or community plays
- Upcoming local festivals and events
- Contractor job site signs
- Furniture sales
- Grand opening signs
- Real Estate For Sale and Open House Signs
- Fundraising efforts
- Bandit signs
- And more!
Buying a large number of wholesale lawn signs can bring your per-piece cost down to under a dollar, which is arguably one of the cheapest modes of marketing available! Before you jump on the yard sign bandwagon, keep in mind you have just seconds to grab a passerby’s attention, and relay your message.
Let’s review some tips for giving you the most noticeable and effective yard signs on the block.
Keep it Short
Keep your wording to a minimum. Depending on the speed limit of the road where the sign is located, you may have just seconds to get information to your potential customers. Pick out the most important pieces of information to display and keep clutter to a minimum. Use a QR code or website to direct people to more information online.
Your lawn sign message needs to be distributed evenly across your sign. Jumbled and excessively asymmetrical signs won’t come off professional or be worth a second glance.
Location, Location, Location
If you’re placing your signs around town, ensure that you can legally place signs where you would like (you can check with your local municipality for ordinances), or ask the business or homeowner. If you’re a contractor or real estate agent with a job site or listed home to work with, make sure your signs are big enough to be noticed and placed so they are easily visible to traffic.
Get clever and creative with your sign design. This is your chance to have some fun. Including a funny, attention-getting quip or a unique graphic can grab the focus of potential customers and voters.
Stuck on how to design your lawn sign? We’ve been doing this for over 65 years! Give us a call and we’ll happily walk you through the best size and layout for your needs: 888.414.1776