Four Ways You Should Be Leveraging Custom Signage for Your Business

Posted on Apr 29, 2022 by

Whether you’re establishing a new brick-and-mortar business or re-evaluating your business’ needs, you probably need more signage than you realize. It’s easy to overlook signs, but when it comes to safety, compliance, and customer experience, you don’t want to skip or skimp on them. Read on to learn about signs your business should have posted on-premises.  

Hours and Business Information. If your business is one that welcomes customers throughout the day, having clear information posted on or near your front entrance is vital for customer experience. It’s also an easy sign to forget about, so make sure to make sure your posted information is correct and updated as needed. If you’re still using a hardware store letter board, you may want to modernize your look by upgrading to a screen or digitally printed posterboard or corrugated plastic sign.  

Consider including the following points of information on your entry sign: 

  • Hours of operation
  • Holiday hours
  • Phone number and email address
  • Business website
  • Where to find your business on social media
  • Consider including a QR code to direct customers to your website

The customer experience starts before they park. Unless you don’t have designated customer parking, the first thing your customer sees is your parking information before they ever get to your front door. We recommend 12” x 18” aluminum signs for long-term outdoor use. Our custom digitally printed signs will hold up to the elements, resist fading, and last for many maintenance-free years.  

Use the following sign ideas to make your customers feel welcomed and valued: 

  • Signs directing customers where to park and/or enter the building
  • “Reserved for Our Customers” signs (particularly if you share the lot with other businesses)
  • Delivery zone signs- Ensure that shippers know where to pick up and drop off
  • Tow-Away/Boot Zone warning signs
  • Curbside/To-Go Pickup signs
  • Short-Term Parking signs

Safety and Regulatory Signage. This is one grouping of signs you don’t want to skip. ADA and other regulatory signage is a legal requirement, although it also signals to your patrons that you care about their safety and experience regardless of ability. Check your local ordinances for the rules governing ADA compliance and safety regulation signage requirements for commercial properties in your municipality. Then give us a call so we can get you what you need. 

Outdoor Advertising. Whether you’re looking for inspiration, advice, or just need a quality lawn sign printer, you’ve come to the right place. We put our 65+ years in the printing industry to work for you from start to finish and offer a wide variety of lawn sign options including corrugated plastic signs in sizes from 12” x 18” up to 4’ x 8’ and poly-coated posterboard yard signs from 22” x 28” up to 28” x 44”. We proudly and professionally print all of our products with durable, vivid inks that withstand fading and weathering. 

Here are just a few ways to use corrugated plastic or fold over yard signs to your business’s advantage:

  • Grand openings
  • Blow-out, holiday, and closeout sales
  • Alert customers that your business is moving
  • Construction detours and parking information
  • Advertise new services
  • Job site and construction signs
  • Hiring signs

Of course, almost all of these same advertising opportunities can be applied to banners, too!

We know this can be a daunting task to undertake, especially amid all the work it takes to start and run a successful business, but we’re here to help! Our experienced sales staff can help you decide the ideal quantity and sign type for your needs. If you’re looking for the best lawn signs in the USA, PoliticalLawnSigns.com has you covered. 

Give us a call at 888-414-1776 and talk to a real person!