Tips for Placement Political Sign
Large Highway Sign
Sheila Maas
PoliticalLawnSigns – Erecting yard sign tips remind you that whether your political sign sits in a farmer’s front yard, a rural byway, or a vacant lot, the need for large signs is a must.
Before considering how to erect these outdoor behemoths, let’s first back up and review ordering options.
One side printed signs
Pricewise, it is always less costly to produce a one-sided sign than a two-sided sign. And you, the purchaser, will always pay less for a sign with print on only one side versus a sign printed on both sides.
The one-sided sign can be placed either parallel to traffic or perpendicular to traffic, as illustrated below:

As is apparent, parallel placement of a sign allows an observer viewing from both traffic directions. Perpendicular placement only allows one direction of traffic observation.
Two-sided printed signs
Two-sided printed signs will allow readability on both sides. These signs can be placed perpendicular or diagonally to traffic as shown below:
Because plastic corrugated signs are not totally opaque, show-through of printing from back light (e.g., sunlight, headlights) can be distracting to reading the front copy. Opaque and/or thicker plastic corrugate is available, but these options come at a premium price.
In addition, mid-sign support stakes, which are necessary for large signs, interrupt the sign’s legibility on one side.
Two, one side printed signs
A solution to show through and uninterrupted legibility is to erect two, single-sided signs back to back for perpendicular or diagonal placement, as shown below:
Double thickness promotes opacity and eliminates show-through. Head-on exposure with perpendicular or diagonal placement offers recognition at longer distances, which translates to longer recognition times.
If you have high-volume multi-way traffic, the distraction-free, two, one-sided sign option may certainly be warranted.
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Check out these other resources:
- Tips for Successful Political Lawn Signs – Design Layout
- Tips for Successful Political Lawn Signs – Design Color
- Tips for Erecting Signs – 4×8 Corrugated Sign
- Tips for Successful Political Yard Signs – Type of Sign
- Tips for Successful Political Lawn Signs – Unique Design Ideas for Fold-Over Signs
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- FONTS Gallery
- INK COLORS Gallery





